Our Story
Hi, we're JIVE®.
Let's get to know each other.
JIVE — Juicing Is Very Essential — began in 2013 in a home kitchen on Houston's Northwest side, born from a personal health journey and one stubborn belief: real, raw juice should be part of everyday life.
What started as healing at home became a mission built on four pillars — lifestyle, exercise, attitude and nutrition. We press whole fruits and vegetables cold, never add sugar, and bottle straight sunshine for every kind of Houstonian.
2013
Kitchen-born
5
Raw blends
0g
Added sugar
80+
Houston-area locations
The journey so far
Born in a home kitchen on Houston's Northwest side, out of a personal health journey
First African American woman-owned juice company ever stocked at Whole Foods Market
Recognized by the Texas Governor in the State of the State address
First female, Black-owned juice company to reach H-E-B shelves
80+ locations across Greater Houston — and just getting started
Our values. Our vibes.
Four pillars hold up every bottle — the ground rules we press by.
Lifestyle
Wellness isn't a weekend thing. It's every sip, every day, for everybody.
Exercise
Fuel for movers — trails, courts, cookouts and everything in between.
Attitude
More good beats less bad. We bottle the bright side.
Nutrition
Whole fruits and vegetables, cold-pressed raw. Nothing fake, ever.
Only the best in your bottle
Juice for every moment
Beach, gym, kitchen, bleachers — if life's happening there, a JIVE bottle belongs in the frame.
Beach day
Salt air & Sweet Beets
Gym grind
Post-lift Green Delight
Slow mornings
Kitchen rituals
Backyard festival
String lights & Apple Berry
Game day
Bleacher Energy Blast
Café sessions
Work-from-anywhere